If Joe runs, it will have seemed so obvious the whole time.
If Joe doesn't run, he'll have blown the one and only chance he'll ever have.
Here's Playboy's managing editorJamie Malanowski telling it like it is.
The Making of President Scarborough, 2012
By JAMIE MALANOWSKI
I don’t know if Joe Scarborough is running for president, but he is sure doing all the things he would need to do if he were.
Over the last few years, Scarborough has taken some cues from the Ronald Reagan playbook. Like Reagan, Scarborough has maximized his best natural asset–his amiability–to position himself as a true conservative who is everyone’s friend and no one’s enemy. And like Reagan in the early seventies, Scarborough has stood aside from the political hurleyburley, with its exhausting fundraising and inconvenient votes, and taken up residency in the soft pastures of media punditry.
Just as Reagan was able to forge his political identity with his radio program, Scarborough is building his brand on MSNBC, where every morning, an audience of taste-makers sees him as friendly, self-mocking, staunch about defense, ardent about fiscal control, someone who admires the president without being smitten by him, someone who agrees with a lot of Republican values without being impressed with their tactics. The bestselling book he published at the beginning of the summer, rather melodramatically called The Last Best Hope: Restoring Conservatism and America’s Promise, puts Scarborough in a fairly interesting place: squarely in the flow of mainstream values, but far, far, far from the fringes.
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